On the lyrical side, Rittz’ patented razor sharp double-time flows are joined by contributions from Strange Music compatriots Tech N9ne and Krizz Kaliko on “The Formula,” Southern rap pioneers Devin the Dude and MJG on “Propane,” Atlanta pioneer Cheeto Gambine (the inventor of the “Northside” sign you can see Rittz throwing up in almost every picture) on “Diamonds And Gold,” and, on the standout track “Inside Of The Groove,” Bay Area legend E-40 and singer Mike Posner. In addition to Seven, Top Of The Line features music from Grammy-nominated Best Kept Secret, Heartbeatz, Kato, Wonder and longtime collaborator Matic Lee. I told Seven, and he’s like, ‘Oh, I know exactly what you’re talking about.’ He started making beats that were exactly what I wanted, to a T. I wanted the Enter the Dragon soundtrack over down South drumbeats, with West Coast basslines. His music had that old kind of funky vibe to it, but it was dark at the same time. “He did the music for Bruce Lee’s Enter the Dragon, and a lot of classic 70s movies. “There’s this composer, Lalo Schifrin,” Rittz reveals. The initial inspiration came from a very unlikely source. He had a very specific musical vision in mind, which was brought to life primarily by Strange Music in-house producer Seven. That slowing down came with a five-month break from touring, during which Rittz composed the bulk of Top Of The Line. I had to really be like, ‘You need to slow down and start respecting what you do a little bit more.’” I had to go to the hospital in North Carolina. “I came back home from the Slumerican Made tour with a knee injury from partying and overdoing it,” Rittz admits. The powerful song “Just Say No” chronicles how the tour with Yelawolf went wrong. While raising hell for months at a time was fun (as documented on the rousing “All Night”), it wasn’t without consequences. The ups and downs of life on tour are a big theme on Top Of The Line. He toured again with Yela, as well as Kxng Crooked (formerly Crooked I), and headlined shows all over the country. Since his last album’s release, Rittz continued to prove his mettle on the road.
Two successful releases, The Life And Times Of Jonny Valiant and Next to Nothing, followed – as did a show-stopping appearance on the 2013 BET Awards Cypher. Tech, never one to let a good opportunity pass him by, quickly signed Rittz to his Strange Music label. Wolf then sang the rapper’s praises to Tech N9ne. In 2012, Rittz began his ascension by touring with rising star, Yelawolf. And at this point in the Atlanta rapper’s career, few would disagree with this assessment. “When it comes to rapping and this style that I do, it’s as good as it gets.” The title of Rittz’ new album Top Of The Line came from an unlikely source – a friend’s passing ad-lib on his 2014 LP Next to Nothing.
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With every pre-order, you’ll receive your copy of Top Of The Line (Standard or autographed Deluxe), a limited edition presale Rittz t-shirt (XL only), a Strange Music sticker and a bonus exclusive mp3 download track.Ĭlick here or head on over to strangemusicinc.“One of my buddies said, ‘If you’re not fucking with Rittz, you’re not top of the line’ – meaning that when I write songs, I write to the highest standard,” says Rittz. With tracks like “Inside Of The Groove”, “Ghost Story” and “Propane”, alongside features from Tech N9ne, Mike Posner, E-40, Devin The Dude, Krizz Kaliko and MJG, Top Of The Line is the next chapter in the expanding legacy of Rittz.Ĭhoose which version you’d like – the Standard version or the Deluxe version (which will be autographed by Rittz and contain a bonus disc with 5 additional tracks not found on the Standard version). On the heels of Next To Nothing, Rittz’s Top Of The Line finds the Gwinnett County resident giving us the inside track to his life – sometimes serious, sometimes humorous, sometimes introspective – always in a style that is uniquely Rittz.
Rittz is set to leave the pack behind with his latest Strange Music release, Top Of The Line, set to hit stores on May 6th!
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